Like that Geico commercial says, if you haven't heard about this, you must have been living under a rock. Facebook has turned into that behemoth we love and love to hate. Just today, I heard on the news that Facebook and Google are fighting over whose ads will or won't show up on the other's sites. Meaning, the pressure of advertising is getting to Google. Currently, this is how Facebook stacks up:

  • +500 million active users.
  • The average user has 130 friends.
  • Over 700 billion minutes per month are used up by Facebook users.
  • The average user is connected to 80 community pages.
  • There are more than 70 translations on the site.
  • 70% of Facebook users are outside the US.

Staggering? Are you aware you can build a company presence on Facebook? Here are seven ways you can use Facebook to market your company. (Insert caveat, that it takes constant minding to build a community) To learn how to create your company page, check this out. When you are done, return here to see how you can use it.

1. Create a great first impression with a landing page.

Landing pages are a tab in Facebook that you can specify as the first thing people see when they visit for the first time. It's a chance to tell them to "like" your page as well as a chance to show them all you can do. I'm not going to lie. It's going to take someone who knows both graphic design as well as website coding. If you are crafty, you can figure it out. Here is a great tutorial on how to actually create one.

Example of how our landing page sends viewers to different areas and tells them what they will get out of our page:

2. Showcase photos of your products.

There are apps for Facebook that allow you to post a catalog of what you sell and there are apps to display photos in a specific way. How you design it is up to you, either way, Facebook is a great place to show the world what you do.

3. Showcase your projects.

Even better, show the world where your products go. From flat glass to decorative and everything in-between, show the world how awesome your work is with a picture. Have a favorite glazer you work with, help them toot their horn by getting on Facebook so you both can promote your hard work.

4. Build your brand.

From your website to your catalog, what you are doing is building a brand. A brand for your company and a brand for your products. Facebook is a unique and great way to not only further explain your brand, but get feedback on if the message is being heard.

5. Build a community.

Facebook is a community. You don't just shout at people. You are part of your community. People are "like"ing your page and following your posts. It's a social site, social meaning you converse. You get a chance to talk to your customers and spread the word far better than a static page on your website. With this community comes the fact that you have to be engaged, you must answer people who talk to you, and you have to create a need for people to want to talk to you.

6. Drive traffic to your website.

+500 million plus active users....How can you not create a business page and try to drive traffic back to your website? What drives them to you page? Creating ways for them to open the door. By posting pics they want to go see on your site, having discussions about your products, and linking documents they have got to get.

7. Create discussions.

Facebook is all about connecting. There are tabs for creating a forum like discussions and apps to create even more discussion. Some even use Facebook as a way to get to customer service issues, showing the walk behind the talk.

Don't forget to "Like" us on facebook. :)

A few of the glass industry already on facebook:

ICD High Performance Coatings

Glass Association of North America

Oldcastle Glass

USGlass Magazine

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